Last updated: 2026-03-16

MoonPlay ("we", "us", "our") develops and publishes mobile games and related online services. This Privacy Policy describes how we collect, use, disclose, and protect information when you use our games, website, customer support channels, and any related services (collectively, the "Services").

By using our Services, you acknowledge that your information may be processed as described in this Privacy Policy.

Information we collect

• Information you provide to us directly, such as support requests, feedback, emails, or other messages.
• Account-related data if you sign in, use cloud save, multiplayer, leaderboards, or similar online features.
• Gameplay and usage data such as session length, progression, feature usage, in-game events, retention, and interaction data.
• Technical data such as device model, operating system, language, country, IP address, app version, crash logs, and diagnostics.
• Advertising and attribution data such as advertising identifiers, campaign data, ad impressions, clicks, reward events, and anti-fraud signals.
• Purchase-related data such as transaction status, product identifiers, and entitlement validation for in-app purchases or subscriptions.

How we use data

• To provide, operate, maintain, and improve our games and website.
• To save game progress, restore purchases, and enable online functionality.
• To analyze gameplay performance, stability, retention, balancing, and user experience.
• To respond to support requests, questions, and feedback.
• To show ads, measure ad performance, limit repeated ads, and prevent fraud or abuse.
• To measure marketing performance and attribution of installs or re-engagement campaigns.
• To protect the security, integrity, and lawful use of our Services.
• To comply with applicable legal, regulatory, tax, accounting, and enforcement obligations.

Legal bases for processing

Where applicable under GDPR, UK GDPR, or similar privacy laws, we process personal data on one or more of the following legal bases:

• Performance of a contract, such as providing the game or service you requested.
• Legitimate interests, such as improving our products, analytics, fraud prevention, and service security.
• Consent, where required for certain tracking, personalized advertising, or optional processing activities.
• Compliance with legal obligations.

Advertising, tracking, and consent

Some of our Services may use advertising, attribution, and analytics technologies. Where required by platform rules or applicable law, we request consent before accessing advertising identifiers or carrying out tracking for personalized advertising purposes.

• We may show personalized or non-personalized ads depending on your location, platform, and consent choices.
• You may be able to manage advertising preferences through your device or platform settings.
• Even where personalized ads are disabled, limited data may still be processed for ad delivery, frequency capping, analytics, security, and fraud prevention.

Cookies and similar technologies

On our website, we or our partners may use cookies, SDKs, pixels, local storage, or similar technologies to remember preferences, understand traffic and usage, improve performance, measure campaigns, and support security.

Third-party services

We may use third-party service providers and SDKs to operate our Services. Depending on the game, platform, and region, these may include analytics, crash reporting, hosting, authentication, advertising, mediation, attribution, purchase validation, multiplayer, anti-cheat, moderation, or customer support providers.

These providers may include services comparable to Firebase, Unity services, AppLovin, Adjust, AppsFlyer, Sentry, Apple platform services, Google platform services, or similar vendors. The exact providers may vary between games and releases.

How we share data

• With vendors and service providers acting on our behalf to provide hosting, analytics, support, advertising, attribution, security, and technical services.
• With app stores, platform operators, and payment providers as needed to distribute games, validate purchases, and operate services.
• With authorities or relevant parties when required by law, regulation, legal process, or to protect rights, property, safety, and security.
• As part of a merger, acquisition, reorganization, financing, asset sale, or similar business transaction.
• With your direction or consent.

International data transfers

Your data may be processed in countries outside your own. Where required, we use appropriate safeguards for international data transfers in accordance with applicable law.

Data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining accounts, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

Data security

We use reasonable administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmission or storage is completely secure.

Children's privacy

Our Services are not intended for children under the age at which parental consent is required under applicable law, unless a specific service is expressly identified as suitable and compliant for such users. We do not knowingly collect personal data from children in violation of applicable law.

If you believe that a child has provided personal information unlawfully, please contact us so we can investigate and take appropriate action.

Your rights

Depending on your jurisdiction, you may have rights regarding your personal data, including the right to:

• Request access to your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Request restriction of certain processing.
• Object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Request portability of applicable data.

Account and deletion requests

If one of our Services includes an account system, you may request deletion of your account and associated personal data, subject to legal, security, fraud-prevention, accounting, and purchase-verification requirements.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes may be notified through our website, within the game, or by other appropriate means.

Contact

If you have questions, requests, or privacy concerns, email: info@moonplaygames.com

You may also contact us at:
MoonPlay